2011 new Chevrolet Cruze Future Car
General Motors (GM) has been absolutely transparent when it comes to new product reveals, choosing to show as much as they can about a future product even before it goes into production. This move on GM's part is meant to shore up consumer and shareholder confidence, offering proof that the automaker is heading in the right direction by building smaller, much more fuel efficient vehicles.
General Motors (GM) has been absolutely transparent when it comes to new product reveals, choosing to show as much as they can about a future product even before it goes into production. This move on GM's part is meant to shore up consumer and shareholder confidence, offering proof that the automaker is heading in the right direction by building smaller, much more fuel efficient vehicles.
The Buick division is long on history but short on product. Ever since GM killed off the Pontiac part of the Buick-Pontiac-GMC alliance, GM's premium brand has been tasked with convincing loyal Pontiac owners to move up to Buick.
That hasn't worked out all that well for two reasons: Buicks are generally pricey and the lack of product diversity offers little real choice for customers. Instead, customers are looking at Chevrolet or, worse for GM, buying from the competition.