new 2011 Prius Hybrid: First is the economy

Making its debut alongside the Prius G Sports and TOM's Prius studies was the Prius Custom Plus Concept (CCP) prepared by Toyota's in-house customizing and accessories division.

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Toyota faces two challenges with the all-new 2010 Prius Hybrid: First is the economy, as the financial crisis makes it difficult to sell cars of any kind. Second is Honda's new Insight hatchback, billed as the "affordable" hybrid.

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new 2011 Prius Hybrid: First is the economy