The Murcielago has been the most successful Lamborghini to date with unbelievable performance, power, driving dynamics and a beautiful design. Because of these attributes, the Murcielago has seen great success in the sales department and has helped Lamborghini with massive cash-flow, which in turn has been used to develop other cars, namely the Gallardo.
As great as the Murcielago is, it has been around for almost a decade and it needs a replacement. There has been much speculation about what car is going to be replacing the aging Murcielago. Most auto journalist had thought the new supercar from Italy will be called the "Jota" or it will have a numerical name "LP700-4". However, recent documents obtained from the United States trademark office reveal that Lamborghini has trademarked the name "Aventador", which is most likely the name of their latest supercar, which will either be revealed at the Los Angeles auto show in late 2010 or early 2011 at one of the many European auto shows. It is quite possible that the new supercar will be named Aventador because of its Spanish origins, for those not familiar with how Lamborghini names their cars, they use names of famous Spanish bulls for their cars and Aventador is a famous bull that is also known as the "bull of the sons of Don Celestino Cuadri Vides".
Lamborghini's sales peaked in 2008 at 2,430 units, but in 2010 sales declined to 1,302 units, with the company expecting to sell around 1,500 cars this year, helped by the launch of its new Aventador LP 700-4 supercar.
